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McDonald’s trims down?

In response to continued negative publicity, McDonald’s is trying to make its menu healthier. McDonalds continues to refuse any role contributing to the current “obesity epidemic” (can I tell you how much I hate that phrase?), but their decision to lighten their menu is interesting.

McDonald’s Corp. will promote its healthier menu choices to counter negative publicity expected from a new book cowritten by the author of ”Fast Food Nation,” chief executive Jim Skinner said yesterday.
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McDonald’s has been adding products such as entree-sized salads and the option to substitute apple slices and juice for fries and soft drink in Happy Meals.

Is this a case of McDonalds doing something good, or is this a case of closing the barn door after the horses have already eaten your children?